Xerox Sales Enablement Communication Specialist in Iasi, Romania
Xerox Corporation (NYSE: XRX) is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximize profitability and increase satisfaction. We do this for small and mid-size businesses, large enterprises, governments, graphic communications providers, and for our partners who serve them. We understand what’s at the heart of work – and all of the forms it can take. We embrace the increasingly complex world of paper and digital. Office and mobile. Personal and social. Every day across the globe – in more than 160 countries – our technology, software and people successfully navigate those intersections. We automate, personalize, package, analyze and secure information to keep our customers moving at an accelerated pace.
Learn more at www.xerox.com.
The candidate will be responsible for the following:
designing, building and executing omni-channel communication/nurture campaigns aimed at our Direct and Indirect sales force, globally
analysing the effectiveness of the campaigns (with a view to continuous improvement) working closely with technologies including Marketing Automation and Business Intelligence
Primary job duties fall under three main categories: Creative, Campaign Management, Data Management/Reporting:
Write powerful copy to be used in emails, websites, notifications and SMS messages
Create or edit impactful HTML emails, web pages, banners and other digital entities, following company Brand guidelines
Write scripts, create/edit short videos
Design automated campaigns
Build & execute campaigns using Marketo software
Perform A/B testing
Data Management and Reporting:
- Measure the metrics, capture and provide business insights, and consistently report impact.
The role is high profile reporting to the Director of Sales Enablement, also providing good exposure across the business, globally. Working within a small and dynamic team it provides the opportunity to get involved in a variety of projects and have a real impact on the success of the business.
2-5 years of proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns
Strong knowledge of demand generation mix including email marketing, direct mail, social media, online marketing
Ability to operate with a high level of autonomy and manage complex projects as a self-starter
Strong communications skills (verbal and written) essential
An eye for detail
A good degree of creative flair, design
Proven ability to write impactful copy
Experience using Marketo (or similar marketing automation tool) and creating HTML
Strong customer focus, committed to delivering results.
Good interpersonal skills, able to work in a team environment effectively and manage virtual people networks.
Strong organisational and campaign/project management ability
Good analytical skills
Proficient with Microsoft Office software
Experience working with Salesforce and Business Intelligence platforms an advantage
Bachelor’s Degree required; Marketing, Communications or Business degree preferred
Xerox is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, sex, marital status, sexual orientation, physical or mental disability, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply or compete for employment with Xerox may request such accommodation(s) by sending an e-mail to XeroxStaffingAdminCenter@xerox.com. Be sure to include your name, the job you are interested in, and the accommodation you are seeking.
Title: Sales Enablement Communication Specialist
Requisition ID: 18001856